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Privacy Notice

Introduction
This Privacy Notice explains how Matt Hyde Photography ("we", "us", "our") collects and processes your personal data through www.matthydephotography.com. We are committed to protecting and respecting your privacy whilst providing our photography services.

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Data Controller
Matt Hyde Photography serves as the data controller responsible for your personal data. This means we determine the purposes and means of processing your personal data in accordance with applicable data protection laws.

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Information We Collect

When you interact with our website or services, we collect several types of information. This includes information you provide directly to us, such as your contact details when enquiring about our services, information shared in communications with us, and where applicable payment information when booking photography services.

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We also automatically collect certain information through Google Analytics and Microsoft Clarity when you visit our website. This information includes your IP address, browser type and version, device information, the pages you visit, how you navigate through the site, the amount of time spent on particular pages, how you arrived at our website, and your general location at the country or city level. We also collect information about how you interact with our website, including mouse movements, clicks, and scrolling behaviour.

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How We Use Your Information

We use the information we collect to provide and improve our photography services, enhance your website experience, and fulfil our legal obligations. This includes using your data to process enquiries and bookings, improve our website functionality, optimise user experience, monitor website performance, and send you marketing communications where you have consented to receive them.

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Legal Basis for Processing

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Under data protection law, we must have a valid legal basis for processing your personal data. We rely on several legal bases depending on the processing activity: contractual necessity for delivering our services, legitimate interests for improving our website and services, legal obligations we must comply with, and consent where required (particularly for marketing communications).

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Data Sharing

We only share your information with carefully selected third parties who assist us in providing our services. These include Google Analytics operated by Google LLC, Microsoft Clarity operated by Microsoft Corporation, our website hosting providers, payment processors, and professional advisers. All third parties are required to respect the security of your personal data and process it according to data protection laws.

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Data Security

We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction, or damage.

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Data Retention

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We retain different types of personal data for different periods. We keep your data for as long as necessary to provide our services, comply with legal obligations, or resolve disputes. For analytics data, we typically retain information for up to 26 months.

 

Your Rights

Under UK data protection law, you have several rights regarding your personal data. You have the right to access your data, have inaccurate data corrected, request erasure of your data, object to or restrict processing, request data portability, and withdraw any consent you have provided. We will respond to requests to exercise these rights in accordance with applicable data protection laws.

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International Transfers

Your personal data may be transferred to and processed in countries outside the UK, particularly the United States where Google Analytics and Microsoft Clarity process data. We ensure appropriate safeguards are in place for these transfers in accordance with UK data protection laws.

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Changes to This Notice

We may update this Privacy Notice periodically to reflect changes in our practices or legal requirements. When we make significant changes, we will notify you through our website or by other appropriate means.

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Contact Information

For any queries about this Privacy Notice or our data protection practices, please contact us at:
matt@matthydephotography.com

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Complaints

If you are concerned about how we handle your personal data, you have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. You can contact them through their website at www.ico.org.uk.

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This notice is governed by the laws of England and Wales.

Matt Hyde

PHOTOGRAPHY

Documentary Style Wedding Photographer, Worcestershire Wedding Photography, Gloucestershire Wedding Photography

I'm a wedding photographer based in Worcestershire & Gloucestershire, whose style is candid and personal. No two weddings are the same. Experienced in barn weddings, hotel weddings and everything in between, I am available for photography wherever love may take me.

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© 2025 by Matt Hyde

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